The change reportedly happened before in 2019; Apple had more than 28 million U.S. subscribers in February compared to Spotify’s 26 million compensated U.S. subscribers.
Apple has become industry in recent decades, given their high profitability because of yearly subscription prices. Apple Music debuted in 2015 in $9.99/month, however, the company also supplies iCloud storage at various price levels, and just launched Apple News+ at $9.99/month. Afterwards in 2019, users will have an opportunity to register for Apple Arcade and Apple TV+, each of which have not yet been awarded price points.
The same news broke last summer from an industry source, but months later the WSJ is corroborating the report. According to the newspaper, Apple Music has been adding readers”more rapidly” than Spotify, with a monthly growth rate of 2.6 to 3 percent, compared with 1.5 to 2 percent for Spotify.
Apple Music is increasing quicker globally–at a speed of about 2.4% to 2.8%, compared with Spotify’s 2% to 2.3percent –and the gap is beginning to close in different markets outside the U.S., according to the people knowledgeable about the numbers.
The amounts reported now refer solely to paying subscribers and also exclude any consumer on the Apple Music three-month free trial or the Spotify ad-supported subscription tier. If the figures did include the tiers, then Spotify does have more users in the USA.
Back in February 2018, the WSJ predicted that Apple Music would soon overtake Spotify in the U.S., but thanks to Spotify’s numerous bundle offerings with Hulu and Showtime, Spotify remained in the lead for some time longer. Apple Music does provide discounts for pupils and families, but has yet to associate with another video company to give a bundle like Spotify.
Apple Music is currently starting to see expansion in areas outside the United States