We’ll be hosting a SaaS Office Hours with Travis at the Redpoint offices soon.
Travis is an specialist in SaaS go-to-market and provides some insightful points of view. Ask him however he & rsquo; s a proponent of aligning lead generation, sales and customer success under a single leader, ” he & rsquo; s not a fan of the Chief Revenue Officer title if you bump in to him.
Travis began his career as an Oracle database administrator in tech but moved into sales. He helped them grow out of single digits to tens of thousands of ARR SVP Revenue at Optimizely and became VP of Sales at Salesforce.
I heard Travis talk at a technology conference a couple of years back. I noticed that his thinking on go-to-market strategy is among the latest in Startupland since it combines all the major aspects of SaaS go-to-market in novel ways.