I mean, we killed democracy, gave a stage to Nazis, sold your information to the maximum bidder so… kinda hard to believe a single word we say, right?
Even Zuckerberg himself acknowledged how difficult it is in small numbers and to feel that Facebook actually cares about making a space where consumers can communicate.

The press response to Mark Zuckerberg’s Court on solitude and Facebook has mostly fallen into two camps: doubt and open mockery.

“I know that many people don’t believe Facebook can or would want to build this kind of privacy-focused platform — because frankly we don’t currently have a strong reputation for building privacy protective solutions…”
No…

Ho ho ho!

Mockery of the notion which, as TechCrunch put it, Zuckerberg has suddenly “found privacy. ” Skepticism as typified by Mashable’s useful warning that “when the previous 15 decades of Facebook have taught us anything, it is that we should not take Zuckerberg’s words at face value” along with the Washington Post’s adorably credulous assert that “ought to [Zuckerberg’s] vision be realized, it’s nothing less than an epochal shift in Facebook’s business model. ”