Following a glance to the CEO position at Cook’s 2011 altitude and the passing of Steve Jobs, the book delves into Cook’s history, beginning with his time at Compaq and IBM and his upbringing in Alabama.

Tim Cook: The Guru Who Took Apple to the following Level

The bulk of the biography covers Cook’s time as Apple CEO, highlighting his transition to the function and a few of the early significant product statements like iPhones, Apple Pay, the Apple Watch, and much more. The focus of the book then turns to themes like Cook’s emphasis on the environment and sustainability, solitude and the fight with efforts at diversity, and the FBI over creating a backdoor into iOS.

Kahney has returned with a different biography of an Apple executive, and now he has his sights focused on CEO Tim Cook. Much like Ive, Cook is an intensely private individual, but Kahney spoke with a number of friends and family members, in addition to former coworkers and even a couple current Apple executives to find out more about the leader that has had the gargantuan task of following Steve Jobs.

If you are interested in hearing from Kahney about his book and the procedure for composing it, then we held an”Ask Me Anything” semester together with him in our discussion earlier today. Stop by our forums to see what queries our readers had for him and what he needed to say.

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With substance drawn from people who understood Cook in his early days, in addition to present and former Apple executives like Lisa Jackson, Greg Joswiak, Deirdre O’Brien, and Bruce Sewell, Kahney does a good job of fresh pieces of information into parts of the narrative which are already well-known.

The winners will be reached by email and will be chosen randomly on April 16. The winners will have 48 hours before winners are chosen to respond and provide a delivery address.

The book then looks in his decision to combine Apple upon the return of Jobs when the company was still on the brink of bankruptcy, along with his operations art that watched Apple streamline and outsource its manufacturing, radically improving efficiency and enabling the scale of expansion Apple was to experience.
Painstakingly researched Ive’s history, interviewing numerous acquaintances and friends from various stages of his own life.

While the book does highlight a few missteps on the way, The Guru Who Took Apple into the Next Level is complete a glowing portrait of Cook and the task he has done leading Apple. You can agree or disagree with this decision, but it’s an interesting look at a few of the most crucial figures in Apple’s history.
While Apple has experienced some significant successes beneath Cook, some have been critical if it be changes in the attention of the company, or product missteps, a lack of invention.
Kahney centers his book about six values he asserts”provide the base” for Cook’s leadership in Apple: accessibility, education, environment, diversity and inclusion, privacy and security, and supplier responsibility.

For all those interested in buying the book, it launches next Tuesday, April 16, but it is possible to pre-order through Amazon, Apple’s Book Store, and other outlets.

This Guide,”Tim Cook Profiled in New Biography as 'The Genius Who Took Apple to the Next Level'” initially appeared on

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The book wraps up with a glance at Apple Park along with the company’s work on self-driving car technology, and ultimately asks whether Cook is the ideal CEO Apple has ever needed. Analyst Horace Dediu considers that he is, asserting that Jobs has been”consistently the head of merchandise” and”never really a CEO.” That emphasis was needed when Apple was fighting for survival, but as Apple got back on its feet, Jobs largely turned over the day-to-day operation of the company to Cook, and Cook’s generalist perspective was what the business needs now it has grown.