A picture of the whiteboard. The content is all detailed within the transcript below.

The on-page Search Engine Optimization checklist

That very first paragraph, the initial paragraph of the articles or the first phrases of the webpage should be optimized for appearing in what Google calls snippets. Nowadays, when I do a search, for several queries, snippets that are featured is, I do view a list of webpages. I’ll see that this box with an image. So if you would like to get that snippet, you have to be able to rank on page one, and you have to be optimized to answer the query directly in your very first paragraph. However, this is an opportunity for you to be ranking in four or position three or even five, but still possess the snippet answer over the rest of the outcomes. Awesome when you can do this in SEO, thing that is very, very strong. Featured snippet optimization, there’s a bunch of tools on the site of Moz that we are able to direct you to there.

If you do these things and you pinpoint searcher intent and you’ve got your research, you’re all set begin ranking and to proceed to technical SEO and link building. So we will see you for this edition next week. Take care.
Caption text, should you have like a photo and a caption describing it if that’s appropriate, you would like to be descriptive of what’s actually in the picture.
A meta description. This is still employed by search engines, not for rankings. Type of it. You’re drawing on a click, or you are trying to draw on the click. So what you would like to do is have a description that inspires them and tells people what’s on the webpage , incites themmakes them want to click. That’s your opportunity to state,”Here is why we are useful and valuable.”
An internal hyperlink anchor. So if online survey tools are talked about by places on your site, you should be linking to the page. This is helpful for Google finding it, helpful to say this is the page that’s about this on our site, and useful for people discovering it.

Well, this is different in the way it had been years ago. A long time ago, and unfortunately a lot of individuals think this to be true about SEO, it was: How do I stuff my keywords into all the tags and places on the webpage? How do I make the most of things such as the meta keywords tag, which has not been used in a decade, perhaps two? How do I make the most of putting all the words and phrases packed via H7 tags in my title, my URL, my description, my headline, my H2?
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We have covered strategy research, and the way to fulfill searcher intent — today it’s time to tackle optimizing the webpage itself!  Rand provides up an on-page search engine optimization checklist to start off you in your way towards keyword-targeted and optimized pages.

So if I am trying to rank for”best online survey programs,” I’d try and use that in my headline. Generally , I like to have the headline and the name of the piece nearly the same or exactly the same so when someone clicks on that title, they get the same headline on the page and they do not get this cognitive dissonance between both.
Or reviews.best-online-tools. Information . Okay, well, first off, that’s a freaking domain that is dreadful. I really don’t understand what this really is. I really don’t know what all this implies. Incidentally, having over one or two URL parameters is poorly correlated with and not for attempting to position in search results, recommended. So rewrite and you want to try these to be friendly, briefer, more sensible, and readable by a human being. That will help Google .
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The very first paragraph, we talked about. 

☑ Leverage appropriate rich snippet alternatives

☑ Images on the page employ…

The page’s content, you don’t wish a page that’s discussing online survey tools that are greatest and surveys that are online are never mentioned by you. That could be a bit weird. 

☑ Descriptive, compelling, keyword-rich title component

☑ The webpage content

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Because those all share the searcher purpose, I want to go just a URL that targets the key words that share the same searcher intent, with a single page. If searchers are looking to find exactly the exact same thing but using slightly modified or minor variations in how they phrase things, then you should have a page that serves all those keywords with exactly the same searcher intent rather than multiple pages that attempt to break those up, for a bunch of reasons. One, it is really hard to get links to those pages that are different. Obtaining links period is challenging, and you need them to position.

☑ Stored in same domain and subdomain

The images on your page should employ descriptive, keyword-rich filenames, meaning if I have one for typeform, I don’t want it to be select three or one, two. I want it to be typeformsurveysoftware or typeformlogo since this file’s title.
An easy-to-read, sensibleURL. Perfect legible. I see that at the results, I believe,”Okay, I know what that page is going to be.” I find that copied and pasted somewhere on the internet, I believe,”I know what is going to be at that URL. That seems relevant to me personally .”

What I have done here is made a sort of brief SEO checklist. This isn’t comprehensive, especially on the portion, since we are saving this for Part V, the SEO section, which we will get into, of the Guide. In this checklist, some of the things are on here. 
You want to leverage snippet choices that are rich. By way of instance, if you’re in the recipes area, you may use a schema markup for recipes to show Google that you have got a picture of this recipe along with a cooking time and these details. Google offers this in a variety of places. They offer you the star ratings when you are doing testimonials. Schema.org includes a full collection of these, and Google’s rich snippets markup page supplies a bunch more. So we will direct you to both of these too.
So we need that descriptive makes me want to click. Remember that this name is also going to appear in the search results because this snippet’s name your site appears in.

☑ Meta description designed to draw on the click

☑ First paragraph optimized for appearing in featured snippets

Howdy. Welcome to another edition of our special One-Hour Guide to SEO. We’re currently on Section IV — On-Page Optimization and Keyword Targeting. So hopefully, you’ve watched Part III, where we talked about searcher satisfaction, how to make sure searchers are happy with the page content that you produce and the consumer experience which you build for them, in addition to Part II, where we talked about keyword research and also how to ensure you are targeting the proper words and phrases that searchers are actually searching for, which you believe it is possible to really rank for, which really secure actual organic click-through rate, since Google’s zero-click hunts are climbing.

☑ The initial paragraph

☑ Caption text (if appropriate)

A depiction of a site with important on-page SEO elements highlighted, drawn on the whiteboard.

If you missed them, check the other episodes in the series so far:

I do recommend taking the following ideas, which is we are in a world where it is logical to target one keyword per page. By way of example, best online survey applications, best online survey tools, and finest online survey programs 2019 are three unique phrases. They have distinct search volumes. Different outcomes will show up for each of these. Nonetheless, it is the situation, whereas it was maybe that I would go produce a page for every of those things.
These files, so as to execute well, they generally have to be hosted on precisely the exact same domain and subdomain. If, for example, all your images are saved on an Amazon Web Services domain and you do not bother rewriting or making sure the domain looks like it is on toolsource.com/photos or /pictures here, that could cause real ranking problems. Because they don’t associate the image you won’t perform at all in Google pictures . Same subdomain is preferable.
The alt attribute or alt tag is part of the way you describe that for screen readers and other accessibility-focused devices, and that text is also used by Google too. 

Many of the most significant things are around here, and those include things like a , persuasive that is descriptive title element, also referred to as the page name or a name tag. So, by way of instance, if I am a tool site, like toolsource.com — I made that domain name up, I assume it is registered to somebody — and I wish to rank for the”best online survey instruments,” nicely,”The very best Online Survey Tools for 2019″ is a great title label, and it is very different from greatest online survey programs, best online survey software, best online survey applications 2019. You have seen title tags such as that. You’ve seen pages that contain stuff like this. That is very good search engine optimization practices.
Last, but definitely not least, since picture search is such a massive portion of in which Google’s search traffic goes on and comes from, it is extremely wise to optimize the pictures. Image search traffic can now send significant traffic to youpersonally, and optimizing for pictures can sometimes mean that other people will discover your images through Google images then take themput them on their own website and link back to you, which solves a massive issue. Getting links is very difficult. Pictures is a way to do it.
The majority of this doesn’t matter, but some of it does. Some of it is important, and we need to run through exactly what those are that you give yourself the best possible chance for ranking.

☑ Descriptive alt attributes

Second off, the difference between these is going to be very subtle, and it’ll be awkward and seem to Google very awkward you have these slight variations with practically the exact same thing. It may even look such as duplicate or similar or low-quality articles, which can help you get down-ranked to them. So stick to a single page per set of shared intent keywords.

We’re into SEO. So this is essentially taking phrases and the words that we all know we would like to rank for together with the content which we all know will help their task is accomplished by searchers. How do we make certain the page is for rank in Google optimal?