Video transcription from Speechpad.com
The majority of that doesn’t matter, but some of it does. Some of it is significant, and we need to run through exactly what people are so that you provide the best chance for ranking.
Howdy. Welcome to another edition of the unique One-Hour Guide to SEO. We’re now on Section IV — On-Page optimization and Keyword Targeting. So hopefully, you’ve watched Part III, in which we discussed searcher satisfaction, the way to make sure searchers are happy with the page content which you create and the user experience which you build for them, in addition to Part II, where we all talked about keyword research and also how to make sure that you are targeting the right words and phrases that searchers are in fact looking for, that you think you can really rank for, and that actually secure actual organic click-through pace, since Google’s zero-click hunts are climbing.

Next, you want to leverage snippet choices that are appropriate rich. So if you’re in the recipes area, you may use a schema markup for recipes to show Google that you have got a time along with an image of this recipe and these distinct specifics. Google offers this in a wide variety of places. When you are doing reviews, they supply you with the star ratings. Schema.org has a full collection of those , and Google’s wealthy snippets markup page offers a lot more. So we will direct you to both of these as well.

☑ Stored in same domain and subdomain

Well, this is very different from the way it was years ago. Unfortunately, and A very long time before a lot of individuals still believe this to be accurate about SEO, it was can I stuff my keywords into all the right tags and places on the page? How do I take advantage of things such as the meta keywords tag, which hasn’t been used in a short time? How do I take advantage of putting all of the phrases and words stuffed into my title my description, my headline, my H2 all these kinds of things, through H7 tags?

The on-page Search Engine Optimization checklist

If you missed them, check the other episodes from the show so far:

Click on the whiteboard image above to open a high resolution version!

The graphics in your page should use descriptive filenames, if I have one for typeform meaning, I don’t want it to be select one, three or two. I need it to be typeformlogo or typeformsurveysoftware since the title of the file.

That very first paragraph, the first few phrases of the webpage or the paragraph of the content ought to be optimized in what Google calls featured snippets for emerging. Now, when a search is performed by me, for queries, featured snippets is, I do view a list of webpages. I’ll see this box with an image and a lot of text that’s drawn out of the page, frequently from the first paragraph or two. Therefore, in the event that you want to find that snippet, you have to have the ability to position on page one, and you have to be optimized to answer the query directly in your first paragraph. But this is an opportunity for you to be ranking in place four or three or even five, but nevertheless have the featured snippet response above all the other outcomes. Awesome when you may do this in SEO, thing that is really strong. Featured optimization, there’s a bunch of tools on Moz’s website which we are able to direct you to there too.
Think of it as the exclusive digest of stuff that you don’t have time to hunt down but wish to read!
Several of the things are around here, and those include things such as a compelling , keyword-rich but not packed name element referred to as a title label or the page name. So, for instance, if I am a tool website, such as toolsource.com — I left that domain up, I assume it’s registered to somebody — and I wish to rank for the”finest online survey tools,” well,”The Best Online Survey Tools for 2019″ is an excellent title tag, and it’s very different from best online survey tools, best online survey software, best online survey applications 2019. You have seen name tags like that. You have seen. That is no longer very good SEO practices.
We need that descriptive, compelling, which makes me want to click. Remember that this name is going to show up at the search results as the snippet’s name your website appears in.

A depiction of a site with important on-page SEO elements highlighted, drawn on the whiteboard.

Second, a meta description. This is still employed by search engines, not for rankings. Type of it of think like ad text. You’re drawing a click, or you are trying to draw the click. So what you want to do is have a description which tells people what’s on the webpage and inspires them, incites themmakes them want to click. That is your opportunity to say,”Here’s why we’re valuable and useful.”

☑ Leverage appropriate rich snippet alternatives

Now we’re into on-page SEO. So this is taking phrases and the words which we all know we want to rank for with the content that we all know will help their task is accomplished by searchers. How do we make certain that the page is for rank in Google, best?
So if I am trying to rank for”finest online survey programs,” I’d try and use that in my headline. Generally speaking, I like to have the headline and the name of the item nearly the exact same or exactly the same so when someone clicks on that title, they get the same headline on the page and they don’t get this cognitive dissonance between both.

☑ Images on the webpage use…

☑ Descriptive alt features

☑ Internal link anchors

On-page SEO has evolved

So what I have done here is created a sort of on-page SEO checklist. This is not comprehensive, particularly on the technical part, since we’re saving that the SEO section, for Part V of this Guide. A number of the most essential items are around here. 
You pinpoint searcher intent and if you do these things and you have got your research, you’re ready to move on to link building and specialized SEO then start ranking. So we will see you next week. Take care.

☑ Meta description made to draw the click

Caption text, even if that is appropriate, if you have as a photograph and a caption describing it, you would like to be descriptive of what is really in the image.
Information . Okay, well that is a domain that is terrible that is freaking. /oldseqs?ide=17 lot of weird letters and tab detail equals this, and UTM parameter equals that. I don’t understand what this really is. I really don’t understand what this means. Incidentally, having two URL parameters or more than one is very poorly correlated with and not recommended for trying to rank in search results. So rewrite and you would like to try them to be briefer friendly, more practical, and readable by a human being. Google will be helped by that .

We’ve covered strategy, keyword research, and also how to fulfill searcher intent it’s time!  Rand provides an on-page SEO checklist to start off you in your way towards pages that are optimized and keyword-targeted.
These documents, in order to perform well, they generally need to be hosted on precisely the exact same domain and subdomain. If, by way of example, all your pictures are saved on an Amazon Web Services domain and you don’t bother rewriting or making sure that the domain looks like it is on toolsource.com/photos or /images here, that could cause actual ranking problems. Because the image isn’t associated by them with the same domain oftentimes you won’t work at all in Google pictures . Same subdomain is preferable.
The page’s content, you don’t want to have a page that’s talking about online survey tools that are best and you never mention polls that are online. That would be a bit odd. 
It’ll be awkward, and the difference between these will be very, very subtle and seem to Google very embarrassing that you have these variations with practically the same thing. It might even seem like very similar or duplicate or low-quality content, which may help you get down-ranked to them. So stick to one page each pair of objective key words that are shared.

☑ The page content

A picture of the whiteboard. The content is all detailed within the transcript below.

☑ Descriptive, keyword-rich filenames

☑ Descriptive, compelling, keyword-rich title element

Last, but certainly not least, because picture search is such a massive part of in which Google’s search traffic comes from and goes to, it is extremely sensible to optimize the images on the webpage. Picture search traffic can now send significant traffic to youpersonally, and optimizing for images can sometimes mean that other folks will find your images through Google images and then take themput them on their own website and connect to youpersonally, which solves a huge issue. Getting links is very difficult. Images is a great way to do it.
Thoughtful, an easy-to-read URL. For instance, toolsource.com/reviews/best-online-surveys-2019. Perfect, very legible readable. I see that in the results, I think,”Alright, I understand what that page will be.” I find that copied and pasted somewhere on the internet, I think,”I know what is going to be at that URL. That looks relevant to me”

An internal hyperlink . So if online survey programs are talked about by other areas on your site, you should be linking to this page. This is helpful for Google finding it, helpful to state that this is the page that is about this on our website, and useful for people finding it.

I do advise taking the advice, which is we are no more in a world in which it is logical to target one keyword per page. By way of example, best online survey applications, best online survey tools, and best online survey programs 2019 are technically three phrases that are unique. They have search volumes. Different results will appear for each of them. Whereas it was a few years ago, that I would go create a page for every of those different things, Nonetheless, it is the case.

A whiteboard drawing depicting how to target one page with multiple keywords vs multiple pages targeting single keywords.

The alt attribute or alt tag a part of how you explain that for other apparatus and screen readers, and Google uses that text too. 
The very first paragraphwe spoke about. 

☑ The first paragraph

Rather, because those all share the same searcher intent, I wish to go just a URL that targets each of the key words that discuss the specific same searcher purpose, with one page. If searchers are looking to find precisely the exact same thing but with slightly modified or minor variations in how they phrase things, then you should have a page that serves all of those keywords with exactly the same searcher intent instead of multiple pages which try to split up those, for a bunch of reasons. One, it’s quite hard to have hyperlinks to those pages. Obtaining links only period is hard, and you need them to position.