A depiction of a site with important on-page SEO elements highlighted, drawn on the whiteboard.

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Video Transcription

If you do all these things and you nail searcher intent and you have got your research, you are all set start ranking and to move on to link building and specialized SEO. Next week, so we’ll see you. Take care.

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☑ First paragraph optimized for appearing in featured snippets

A picture of the whiteboard. The content is all detailed within the transcript below.

☑ The first paragraph

☑ Images on the webpage employ…

☑ Meta description made to draw the click

Alt tag or the alt attribute a part of how you explain that for other apparatus and screen readers, and that text is also used by Google .
These documents, so as to perform well, they have to be hosted on the exact same domain and subdomain. If, for example, all your pictures are stored on an Amazon Web Services domain and you don’t bother rewriting or making sure that the domain looks like it is on toolsource.com/photos or /pictures here, which can cause actual ranking problems. Because the image isn’t associated by them with the same domain oftentimes you won’t work at all in Google pictures name. Same subdomain also is preferable.
That very first paragraph, the first phrases of the page or the paragraph of this content ought to be optimized in what Google calls featured snippets for appearing. Nowadays, snippets that are featured is when I perform a search, for several queries, I do not just see a list of pages. Sometimes I’ll see that this box with a lot of descriptive text that’s drawn from the page, often from two or the very first paragraph and an image. So in the event that you would like to get that snippet that is featured, you have to be able to rank on page one, and you need to be optimized to answer the right in your first paragraph. However, this is an opportunity for you to be standing in four or place three or even five, but nevertheless possess the featured snippet response over all the other outcomes. Awesome when you can achieve it in SEO, thing that is really, very strong. Featured snippet optimization, there’s a lot of tools on Moz’s website that we can direct you to there.

A whiteboard drawing depicting how to target one page with multiple keywords vs multiple pages targeting single keywords.

☑ Stored exactly the same domain and subdomain

Caption text, even if you have like a caption and a picture describing it, if that is right, you would like to be descriptive of what’s really in the image.

☑ Descriptive, keyword-rich filenames

The graphics in your page should employ descriptive filenames, when I have one for typeform, meaning, I do not need it to be select one, two or three. I want it to be typeformsurveysoftware or typeformlogo as this file’s name.

In case you missed them, check the other episodes from the show so far:
Or reviews.best-online-tools. Information . Alright, well, first off, that is a domain name that is freaking. I really don’t understand what this is. I really don’t know what all this means. Incidentally, having over one or two parameters that are URL is poorly correlated with and not for trying to rank in search results, recommended. So you would like to attempt to rewrite these to be shorter, friendly, more sensible, and readable . That can help Google as well.
The page’s content, you do not wish to have a page that’s discussing online survey tools that are best and you never cite surveys that are online. That could be a bit odd. 

☑ Descriptive, persuasive, keyword-rich title element

Second off, the gap between these is going to be very, very subtle, and it will be awkward and seem to Google awkward you have these small variations with almost the exact same thing. It may even seem like similar or copy or low-quality articles, which can help you get down-ranked to them. Stick to one page per set of intent keywords that are shared.

☑ Use the key word goal intelligently in…

☑ The headline

Howdy, Moz fans. Welcome to another edition of our special One-Hour Guide to SEO. We are now on Section IV — Keyword Targeting and On-Page optimization. So hopefully, you’ve watched Part III, where we discussed searcher satisfaction, the way to make sure searchers are happy with the page content which you produce and the consumer experience that you build for them, as well as Part II, where we all talked about keyword research and how to be certain that you are targeting the ideal words and phrases that searchers are in fact searching for, that you think you can really rank for, which actually secure real organic click-through rate, since Google’s zero-click searches are climbing.
We have covered strategy research, and to fulfill searcher intent — now it’s time to tackle optimizing the page itself!  In the fourth part of the One-Hour Guide to SEO, Rand offers an on-page search engine optimization checklist to start you off in your way towards optimized and keyword-targeted pages.

Many of the things that are most significant are on this, and those include things such as a descriptive, persuasive , keyword-rich but not packed name element, also referred to as a name tag or the page name. Therefore, by way of instance, if I’m a tool website, like toolsource.com — I left that domain name up, I assume it’s registered to somebody — and I want to rank for the”best online survey instruments,” nicely,”The Best Online Survey Tools for 2019″ is an excellent title label, and it’s very different from best online survey programs, best online survey applications, best online survey applications 2019. You have seen title tags. You’ve seen pages which contain stuff like that. That is good SEO practices.

☑ Leverage appropriate rich snippet alternatives

So if I’m trying to rank for”finest online survey programs,” I’d try and use that in my headline. Generally speaking, I love to have the headline and the name of this item nearly the same or the same so when somebody clicks on that title, they get the exact same headline on the webpage and they don’t get this cognitive dissonance between the two.

☑ Descriptive alt features

The on-page Search Engine Optimization checklist

Because these all share the searcher purpose, I want to go just a URL that targets the keywords that share the same searcher purpose, with a single page. If searchers are wanting to find precisely the exact same thing but with slightly modified or minor variations in the way they phrase things, then you ought to have a page which serves all of those key words with that same searcher intent instead of multiple pages which attempt to split up those, for a lot of reasons. One, it’s really hard to get links to those pages that are different. Getting links period is very hard, and you need them to rank.
You need to leverage rich that are appropriate snippet choices. Therefore if you are in the recipes space, you can use a schema markup for recipes to show Google that you’ve got a picture of the recipe and a cooking period and these details. Google offers this in a wide variety of places. They supply you with the star ratings, when you are doing reviews. Schema.org includes a full collection of those , and Google’s wealthy snippets markup page supplies a bunch more. So we will direct you to both of those.
An internal hyperlink . So if online survey tools are talked about by other areas on your site, you ought to be linking to the page. This is helpful for Google finding it, useful to say that this is, and helpful for visitors finding it.

So what I have done here is made a type of brief search engine optimization checklist. Because we are saving this for Part V, the specialized search engine optimization segment of the Guide, this is not comprehensive, especially on the portion. In this checklist, a number of the items are around here. 

We’re into on-page SEO. So this is taking phrases and the words that we know we would like to rank for with the content which we know will help searchers accomplish their task. How can we make sure that the webpage is for rank in Google best?

☑ The webpage content

Well, this is different in how it had been years back. Quite a long time before, and unfortunately many individuals still believe this to be accurate about SEO, it was do I stuff my keywords into all the tags and places around the webpage? How do I take advantage of things such as the meta keywords tag, which has not been used in a decade, perhaps two? How do I make the most of placing all of the words and phrases packed all these types of things, via H7 tags in my title my description my H2?

☑ Easy-to-read, thoughtful, short URL

We need that descriptive, compelling, which makes me want to click. Remember this name is going to appear in the search results as the snippet’s title your site appears in.
Secondly, a meta description. This is still employed by search engines, not for rankings. Type of it of think like text. You’re drawing on a click, or you’re attempting to draw the click. So what you want to do is have a description which inspires them and tells people what is on the page , incites themmakes them want to click your result rather than somebody else’s. That is your chance to say,”Here’s why we are useful and valuable.”

☑ Internal link anchors

Last, but certainly not least, because picture search is such a massive part of where Google’s search traffic comes from and goes on, it’s very wise to optimize the images on the page. Image search traffic is now able to send substantial traffic to youpersonally, and optimizing for images can at times indicate that other folks would find your images through Google images and then take them, put them on their own website and connect to you, which solves a huge issue. Getting links is difficult. Images is an excellent way to do it.
Sensible, an easy-to-read URL. By way of instance, toolsource.com/reviews/best-online-surveys-2019. Perfect legible readable. I see that at the results, I think,”Okay, I understand what that page is going to be.” I see that copied and pasted somewhere on the web, I think,”I understand what is likely to be at the URL. That seems relevant to me personally ”
Some of it does, although The majority of this doesn’t matter. Some of it is still important, and we need to run through what people are that you give yourself the best chance for ranking.
Video transcription from Speechpad.com

The first paragraph, we talked about. 
I do strongly advise taking the following advice, which is we are in a world where it is logical to target one keyword per page. For example, best online survey programs, best online survey applications, and finest online survey tools 2019 are three phrases that are unique. They have distinct search volumes. Slightly different results will show up for every one of these. Whereas it was that I would go create a webpage for each one of those things, Nonetheless, it is the situation.