A depiction of a site with important on-page SEO elements highlighted, drawn on the whiteboard.

I do recommend taking the following advice, which is we are in a world where it makes sense to target one keyword per page. For instance, best online survey software best online survey programs, and best online survey tools 2019 are three phrases that are unique. They have distinct search volumes. Different outcomes will show up for each of them. Whereas it had been maybe that I would go create a webpage for each of those things, but it is no longer the situation.
Caption text, if you have as a photo and a caption describing it if that is appropriate, you would like to be descriptive of what is actually in the image.

The webpage’s content, you do not want a page that’s discussing online survey tools that are greatest and polls that are online are never mentioned by you. That could be a bit odd. 
Or reviews.best-online-tools. Information . Alright, well that is a dreadful domain that is freaking. I really don’t understand what this really is. I don’t know what this means. Incidentally, having two parameters that are URL or over one is very poorly correlated with and not for trying to rank in search results suggested. So rewrite and you want to try them to be briefer, friendly, more sensible, and readable by a human being. Google will be helped by that .
Check the other episodes in the series so far In case you missed them:

Well, this is different from how it had been years ago. A very long time before, and unfortunately a lot of individuals believe this to be accurate about SEO, it was: How can I stuff my keywords on the page into places and all the proper tags? How do I make the most of things such as the meta keywords tag, which has not been used in a short time? How do I take advantage of putting all the phrases and words stuffed through H7 tags in my title, my URL, my description, my headline, my H2?

☑ Descriptive, persuasive, keyword-rich title element

Consider it as the exclusive digest of things you do not have enough time to search down but want to read!

The on-page SEO checklist

These files, to be able to perform well, they usually have to be hosted on the same domain and subdomain. If, by way of example, all of your images are saved on an Amazon Web Services domain and you do not bother rewriting or making certain the domain looks like it’s on toolsource.com/photos or /images here, which could cause real ranking problems. Since they do not associate the image with the same 21, oftentimes you won’t work in Google images name. Same subdomain is preferable.

☑ Use the keyword goal intelligently in…

☑ The headline

Because those all share the searcher intent, I want to go just one URL that targets each of the key words that discuss the same searcher intent, with a single page. If searchers are looking to find precisely the same thing but with slightly modified or slight variations in how they phrase things, you should have a page that serves all those keywords with that exact same searcher intent rather than multiple pages which try to split those up, for a bunch of reasons. One, it is really hard to get links to those pages. Obtaining links just period is hard, and you want them to position.
A meta description. This is still employed by search engines, not for rankings though. Type of it of think like ad text. You are drawing a click, or you are trying to draw on the click. So what you want to do is have a description which tells and inspires themincites themmakes them want to click on your result instead of somebody else’s. That is your chance to state,”Here is why we are valuable and useful.”
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That first paragraph, the initial paragraph of the articles or the first few phrases of the webpage ought to be optimized in what Google calls snippets for emerging. Now, when a search is performed by me, for queries featured snippets is, I don’t just view a list of webpages. I’ll see this box with a picture and a bunch of text that is drawn out of the page, often from two or the first paragraph. Therefore, in the event that you want to find that snippet that is featured, you have to have the ability to position on page one, and you need to be optimized to reply the query right in your paragraph. However, this is a chance for you to be standing in position four or three or even five, but nevertheless have the snippet response above the rest of the results. Awesome when you may do it in SEO, thing that is very powerful. Featured snippet optimization, there’s a whole lot of tools on the website of Moz which we are able to point you to there.

So what I’ve done here is created a kind of short search engine optimization checklist. This is not comprehensive, particularly on the technical part, since we’re saving that for Part V, the search engine optimization section, which we’ll get right into, of the Guide. Some of the things are on here. 
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An internal link anchor. So if online survey programs are talked about by places on your website, you ought to be linking to the page. This is helpful for Google discovering it, helpful to state that this is the page that is about this on our site, and useful for people discovering it.
We’ve covered to satisfy searcher intent, and plan, keyword research it’s time to tackle optimizing the page !  In the fourth part of this One-Hour Guide to SEO, Rand provides an SEO checklist up to start off you in your way towards pages that are perfectly optimized and keyword-targeted.
Some of it still does, although The majority of this doesn’t matter. Some of it is still important, and we must run through exactly what people are that you provide the best opportunity for ranking.

☑ Images on the page use…

☑ The page content

Alt tag or the alt attribute a part of the way you explain that for other accessibility-focused apparatus and screen readers, and Google also uses that text .
So if I am trying to rank for”best online survey programs,” I’d try and use that in my opinion. Generally , I love to have the headline and the name of this piece nearly the same or the same so when someone clicks on that title, they get exactly the exact same headline on the webpage and they do not get this cognitive dissonance between the two.
Howdy, Moz fans. Welcome to another edition of our unique One-Hour Guide to SEO. We are currently on Part IV — Keyword Targeting and On-Page Optimization. So hopefully, you’ve watched Part III, where we discussed searcher satisfaction, the way to make sure searchers are pleased with the page content which you produce and the consumer experience which you build for them, in addition to Part II, where we all spoke about keyword research and how to make sure that you are targeting the right words and phrases that searchers are in fact looking for, which you believe you can really rank for, and that actually secure real organic click-through rate, because Google’s zero-click searches are rising.
So we need that descriptive, persuasive, which makes me want to click. Bear in mind that this name is also going to appear at the search results as the name of the snippet your website appears in.

Sensible, an easy-to-read , short URL. Perfect legible. I see that at the results, I think,”Alright, I understand what that page will be.” I see that copied and pasted somewhere on the web, I believe,”I know what’s likely to be at that URL. That seems relevant to me.”
The images in your page should use descriptive filenames, when I have one for typeform meaning, I do not need it to be select one, two or three. I need it to be typeformlogo or typeformsurveysoftware as the name of this file.
Last, but definitely not least, because picture search is a huge portion of where Google’s search traffic comes from and goes on, it’s very wise to optimize the images. Image search traffic is now able to send significant visitors to you, and optimizing for images can at times mean that other people will discover your pictures through Google images and then take them, put them in their own site and link back to you, which solves a massive problem. Getting links is very hard.
If you do all these things and searcher intent is nailed by you and you’ve got your research, you’re ready to proceed to technical SEO and link building then start ranking. Next week so we will see you for that next edition. Take care.
Several of the things that are most significant are on here, and those include things like a descriptive, compellingtitle element referred to as the page title or a name label. So, for instance, if I am a tool site, like toolsource.com — I made that domain name up, I assume it is registered to somebody — and I wish to rank for the”finest online survey instruments,” well,”The Best Online Survey Tools for 2019″ is an excellent title label, and it is very different from best online survey programs, best online survey software, best online survey applications 2019. You have seen title tags. You have seen. That is no longer very good SEO practices.

☑ Stored in same domain and subdomain

It’ll be awkward, and second off, the gap between these will be very, very subtle and appear to Google very awkward that you have these slight variations with the same thing. It might even seem like very similar or duplicate or low-quality articles, which can help you get down-ranked to them. Stick to a single page per pair of objective key words that are shared.
The very first paragraph, we spoke about. 

☑ Meta description made to draw the click

Next, you need to leverage rich that are proper snippet choices. So if you’re in the recipes area, you can use a schema markup for recipes to show Google that you’ve got a picture of the recipe along with a time and these different details. Google offers this in a variety of places. When you are doing reviews, they offer you the star ratings. Schema.org includes a complete collection of those , and Google’s rich snippets markup page supplies a bunch more. So we’ll direct you to both of those too.

☑ Leverage proper rich snippet options

☑ Descriptive alt attributes

☑ The first paragraph

☑ First paragraph optimized for emerging from featured snippets

Now we’re into SEO. So this is taking the words and phrases that we all know we want to rank for with the content which we all know will help their task is accomplished by searchers. How can we make certain the page is optimal for ranking in Google?

A picture of the whiteboard. The content is all detailed within the transcript below.