Highlight the ten of those 1,000 you’ve written. Which ten do you really need a person to scan so that they’re interested enough to slow down and read the rest?

If you can begin with the ten phrases and write them around, you’ve got the basis for an effective message.

This ’s how many words get scanned the first time through. Perhaps five on a billboard.
What do we see when we scan your work?

As Jay Levinson stated, the very best billboard said, “Free java, next departure. ”

Which means your memo your announcement, your post–you receive ten words.