Patagonia has registered a complaint in U.S. district court against AB InBev over a brand new brand that the global beer giant has introduced lately in Colorado known as Patagonia Brewing Company. The logo for the beer features the word “Patagonia” endorsed by a shape of a mountain range.
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The mythical outdoor apparel business, which began selling its own beer in 2016, filed a complaint in a California court alleging the international brewer is attempting to gain from Patagonia’s new legacy.