Actually, there are a few other openings worth considering:

Unmeasured vs. measured
And… Attention as a valuable source vs. something to be purchased or stolen, inexpensive churn, and then proceed.

There are two sorts of marketing, and the gap between them keeps widening. You’ll need to choose.
Average stuff vs edge cases that are remarkable

Do marketing to individuals or with them…

Largest conceivable marketplace vs. smallest viable audience.

Brand vs. direct