A page on the internet is not like a page. A lot of us learned the hard way embraced the web flexibility and responsiveness and when we left fixed-width designs. Read the excerpt chapter.
- What art management means, why it matters, and that can do it.
- How to make art management work for electronic products and sites.
- The best way to improve conversions and bring your clients’ journeys to life.
- How to maintain new values and design principles by connecting touch points across marketing, product design, and websites.
- The best way to utilize art management priciples like design, typography, proportions, ratio, and grids in a more ingenious way to convey what you are trying to do much better.
- How to implement your layouts on any platform with the most current HTML and CSS.
- …Plus, we’ll explore outstanding designs from 100 decades of media and print publishing for some extra art management inspiration.
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About The Writer
Andy’s written many popular books on website designing and development, such as Hardboiled Web Design: Fifth Anniversary Edition, Hardboiled Web Design, and Transcending CSS: The Fine Art Of Internet Design. He’s a favorite speaker and provides talks about design-related topics and art direction all around the world.
Shipping begins mid-April.
Andy explores luminaries such as Alexey Brodovitch, Bea Feitler, the work of a few of the art directors, and Neville Brody. He does not encourage us to mimic work out of a former era and moderate, but to know their thinking and learn how to apply that knowledge.
To accompany this book, Andy is also giving a series of webinars on Smashing TV. Webinars are free with Smashing Membership, which charges a couple of cups of coffee a month (cancel anytime).
Explain how art direction can help people tell stories by using layout and andy’s goal is to teach people about the importance of art management for the internet. Products, This way and websites will connect with viewers and manage to keep them engaged. After a thorough evaluation of the methodology of art direction, Andy teaches how to achieve it by adopting the web using modern CSS.
Contemporary web technologies like Flexbox, CSS Grid and Shapes have made it possible for us to implement the often distinctive layouts, and the net’s now filled with tutorials of print . But the most important question isn’t”the way” we could use art direction methods to boost our layouts for the web, but rather”when” and”why”.
Together with his wife, Sue, Andy founded Materials & Nonsense at 1998. They’ve helped companies around the world to improve their designs by providing design and consulting experience.
Table Of Contents
Component 1: Explaining Art Direction
- What Art Direction Means
Request what art management means to developers, and they may reply: using the
sizesattribute in HTML for responsive images; presenting alternative plants, orientations, or sizes in different screen sizes. But there’s more to it. We’ll have a look by the 1930’s to the 1980’s, at their works that are iconic.
- Art-Directing Experiences
Whether we write fiction or fact, sell or make goods, the way to engage individuals, create desire, make them joyful, and invite them to remain that way, is by producing narratives. So what exactly do we need to consider when doing?
- Art Direction And Creative Teams
Let’s take a look at how we could embrace collaboration and shape teams that follow plans built around common goals.
Part 2: Designing For Art Direction
- Principles Of Design
will be the principles which have guided design in different media for generations relevant to the world of electronic products and sites? Of course! In this chapter, we will explore the fundamentals of symmetry, asymmetry, ratios, and scale.
- Directing Grids
Grids have a long and diverse history in style, from the earliest books, through motions like constructivism right up into the present-day prevalence of grids in frameworks like Bootstrap and material layout. This chapter clarifies grid how to utilize chemical and modular grids and language and anatomy.
- Directing Type
White distance, typographic scale, and innovative uses of kind will be the focus in this chapter.
- Directing Pictures
Pictures and the way we exhibit them have an huge effect on how folks perceive our layouts, whether that’s on a editorial or commercial website, or inside a item. In this chapter, you’ll learn how to place and arrange images to direct the eye.
Component 3: Creating For Art Direction
- Creating Layouts With CSS Grids
CSS Grid plus thoughtful, art-directed content offers us the best chance yet of creating sites which are better at communicating with our viewers. Within this chapter, Andy clarifies techniques and properties which are appropriate for art management.
- Creating Components With Flexbox
While Grid is perfect for implementing art-directed designs, Flexbox is usually better suited to creating molecules and organisms like navigation links, images, captions, search inputs, and switches. This chapter investigates how to make use of it.
- Developing Typography
From multi-column design and organizing type with writing styles to text orientation and cosmetic typography, this chapter dives deep into the code facet of type.
- Growing With Pictures
how can you match your art-directed pictures to an individual’s viewport? And what do paths and CSS shapes have in store for your design? Let’s find out in this last chapter.
Smashing TV Webinars
Printed, quality hardcover.
EPUB, PDF, Kindle.
Shipping starts mid-April.
PDF, ePUB, Kindle. Free for Smashing Members.
- 344 pages, 14 × 21 cm (5.5 × 8.25 inches)
- Quality hardcover with stitched binding and a ribbon page marker.
- Free worldwide airmail shipping from Germany. Beginning mid-April. (See delivery times.)
- Accessible as printed, quality hardcover and eBook.
Andy Clarke is a designer, design consultant, and mentor. Since he started working on the web, He’s been called plenty of stuff.
Art Direction for your Web can allow you to create your sites more capable of communicating, persuading, and selling. If products are developed by you, this publication will make them more persuasive and more pleasurable to use. Read the excerpt chapter →
The content of the book relies on Andy’s twenty years’ experience of working with customers, in addition to the expertise of directors and the art directors he interviewed. You will learn:
It has been our objective to make the publication as inspirational, practical, and useful as possible, and we feel honored to have already received such positive reviews.
Free for Smashing Members.