The consumer needs to know why and what is going on;
Engage the consumer while they wait for the data.
Below is the’No Results’ outcomes window using a feedback loop to help us learn about the users’ needs. The search results are populated in ways which can bring insights into the users’ requirements, and provide us with at least some clarity into what it is that they are looking for with the’search in’ alternative.
We want to allow consumers to either choose their choice by searching for what they believe they are currently looking for or by clicking they understand they need. Is this helpful? Well, when it comes to naming choices, we might name them in rather a different way in comparison to how the consumer might have in mind. But if we can’t supply the user an answer they’re looking for, then we inquire exactly what it is they are searching for and why, and ought to start a dialog with them by showing them a query and a text box. (Maybe also put in a line that we will follow up together and find an answer for their requirements.)
Now we need to be asking the Easy question:
To begin, we need to be considering what alternative behaviours or routes our users may experience that we did not see coming. Here are three fallbacks: