The world’s dominant luxury-electronics maker has struggled with production and client support issues and posted its first drop in sales growth because 2015, blaming poor iPhone earnings in China.
After much effort, we’ve concluded our high standards will not be achieved by AirPower and we’ve completed the job. We apologize to those clients who looked forward to this launch. We continue to believe that the future is wireless and are committed to push the experience.
Apple advised TechCrunch today (March 29) it will not be releasing AirPower, the wireless-charging pad which it first announced in September 2017.
Before it hits the marketplace it s rare for Apple to cancel a announced merchandise. In recent decades, it has canceled product lines that no longer brought in much revenue, such as its AirPort router lineup, such as branches it wanted to close, or the iPod. Other products, like the HomePod speaker, had been given a release date which was missed, yet cancel it and then to sit mommy is rather unusual for Apple.
Apple delivered the statement from its own head of hardware technology, Dan Riccio to Quartz:
What separated Apple at once, by putting them down on the mat any way they desired. There are a few pads that can control multiple devices simultaneously, but the devices will need to be laid down in a means that is specific to really charge.
Earlier this week, Apple released the next generation of its AirPods wireless earbuds, using a mention about the packaging about being able to charge the buds’ situation using AirPower. Nonetheless, it appears between whenever that packaging was published and Apple made a decision to pull the plug on AirPower, now.
Apple recently held a media event outlining the new services it plans to offer. But considering the majority of its services are consumed on devices it’s generated, Apple is either going to have to begin reaching its “high criteria ” again fast, or start playing nicer with other device makers.