These reactions are our bodies’ responses to our surroundings, while it touch, odor, taste or hear. Designers intuitively consider these sensory inputs to evoke certain feelings in people. Neuroaesthetics, a scientific field of research that investigates the impact of encounters on biology, offers insight into which inputs elicit specific answers. It’s the reason your heartbeat may change when you touch certain fabrics and your energy level could change based on the colors around you.
An artistic rendering of”An Area for Being,” Google’s 2019 Salone del Mobile Milano installation, which endeavors to research neuroaesthetics and was developed in partnership with Mutto, Reddymade Architecture and the International Arts + Mind Lab at Johns Hopkins University. Visitors spend five minutes in each of the three chambers participating with their surroundings. Photo credit: Google Design Studio + Reddymade Architecture.