In case you haven’t heard Blackpink’s”Kill This Appreciate ,” you might want to stay off — it’s an earworm that’s been lodged in my mind all weekend. But because the four members of this K-pop group are catapulting themselves into the history books within the period of one week, you are not going to have the ability to dodge some knowledge of the most recent musical feeling.
As Vox reports, they’re the first all-female group to claim the No. 1 spot on the US iTunes chart in fifteen years — Destiny’s Child did it survive in 2004 — and just had the largest music video debut on YouTube ever.
“Kill This Love” is currently closing in around 131 million views as I compose this post, and therefore don’t expect it to become YouTube’s most-viewed music movie anytime soon. “Despacito” (6.1 billion),”Form of You” (4.1 billion),”See You Again” (4 billion),”Uptown Funk” (3.5 billion) and also”Gangnam Style” (3.3 billion) are still holding onto their areas with more than two years of views under their belt every single — even Baby Shark can be difficult to surpass using its 2.5 billion views as of today.
YouTube confirmed to The Verge which”Kill This Love” is the quickest music movie ever to hit 100 million views, and — in 56.7 million viewpoints in its first 24 hours — it is the most viewed music movie debut in YouTube history. (It beat Ariana Grande’s”thank , next,” which had 55.4 million views in its very first day.)
Blackpink is also going to be the very first K-pop girl group to play Coachella from the festival’s most 20-year history this coming Friday, and YouTube declared today that it is likely to do something special for their debut: their Coachella performance will be broadcast live on the largest screen in New York City’s Times Square at 11:50 PM ET. That’s a screen that stands 8 stories tall and spans an whole block, and is formally called”The Beast.”
Here is what the screen looks like via Google Street View: