Amazon’s Link Amp is available for purchase now, priced at $299. The Link Amp lets users join stream hi-fi music from services like Apple Music Amazon Music, Spotify, Pandora, and Tidal and speakers or their speakers. It’s got a built-in 60-watt amplifier, and input and output lines to be compatible with most speakers.
The Link and Link Amp can also be available in the United Kingdom, Germany, Japan, India, Canada, Australia, and New Zealand today.

It is a much less costly alternative than the $599 Sonos Amp, which also helps loop speakers into an internet-connected, multi-room audio setup (although clearly that is just helpful when you have a Sonos setup already).

Amazon first declared the hyperlink and Link Amp back in September, signaling that the company’s foray into the house audio space with Sonos because its main competitive goal. But while Sonos has Alexa-compatible devices the Link nor the Link Amp have microphones, so they need to get connected to a different Echo device if you want to use voice commands. But this Link Amp’s point is to be the connection between your Echo apparatus and speakers that are more powerful, so that you can turn into a speaker and make music classes that are multi-room together.